EdTech / Coaching

For Personal Brands, Creators & Experts with 20,000+ Subscribers
Have 20,000+ YT Subscribers But Struggling To Manage It?
We'll install a YouTube client acquisition team into your business and take care of strategy, scripting, editing and thumbnails. You show up. We handle the rest.
Only 5 client spots available · 5.0 ★ on Google
Trusted by 100+ channels & creator-led businesses


























Client Results
Standout wins, not typical outcomes. Your results depend on your niche, offer and how you show up.
Only 5 client spots available
The receipts.
Real analytics from real client channels.










































What our clients say
Hear it from our clients
Straight from the team behind one of YouTube's fastest-growing education channels.
Arnav Kadian
YouTube Strategist at iCanStudy · YouTube Coach for Paddy Galloway
Michael Tsai
Co-founder, iCanStudy
Straight from the group chats.
Unedited screenshots from client Slacks, WhatsApps and CRMs. Tap any to zoom.
5.0 ★ on Google · Only 5 spots available
Your channel is eating your week.
Tick the ones that sound like you:
Stuck in an endless revision loop
Three, four, five rounds with your editor just to get one video out. You're doing the creative director's job on top of everything else.
Throwing topics at the wall
No strategy. No system. Just whatever felt interesting that week, and the analytics show it.
You have to spell out everything
Hook, structure, b-roll, thumbnail, title. If you don't write it, it doesn't happen. So you end up writing the brief AND making the video.
YouTube eats your week
It's your highest-leverage channel. It's also swallowing half your week teaching editors what "good" looks like.
Your team doesn't get YouTube at your level
You need a strategist who's actually run a channel. Not a freelancer waiting for a brief. Someone who can push back, pitch ideas, and think in packaging.
Views aren't turning into clients
Subs are climbing. Comments are nice. But you can't draw a line from a video to a booked call.
You've plateaued and can't see why
Same effort, flatter graph. You suspect it's packaging, hooks or CTAs. You don't have the time or the team to test it properly.
You're the bottleneck
Nothing ships without you. Every video is another decision, another Loom, another Slack thread. The channel only scales when you do.
The Fix
Hire a full YouTube team.
Not another editor.
Strategist. Creative director. Editor. Thumbnail designer. Plugged into your business. You show up. We do the rest and turn views into customers.
Only 5 client spots available
Is this for you?
We only take 5 new clients. Read this before you book.
✓ For you if
- ✓You run a creator-led business: coaching, agency, SaaS, advisory or professional services
- ✓You have 20,000+ subscribers and a channel that already works (just not as well as it should)
- ✓You want a creative director and team, not a freelance editor waiting for instructions
- ✓You care about turning viewers into customers, not chasing viral entertainment
- ✓You want to be on camera and off everything else
✗ Not for you if
- ✗Pure entertainment or vlog channels with no back-end offer
- ✗Brand-new channels under 20K subs still finding a niche
- ✗Founders looking for the cheapest editor on Upwork
- ✗Anyone who wants to hand over the channel and never look at it again. This is collaborative.
- ✗People chasing views for views' sake instead of pipeline
More videos we've made
Strategy, script, edit, thumbnail. All us.
Meet the founder
Hi, I'm Kan Huang.
I'm the founder of Social Wave: a YouTube strategy team obsessed with helping businesses use YouTube to generate serious leads and money.
I've spent over seven years running my YouTube agency and working in the trenches, collaborating with 100+ businesses and driving over $120 million in revenue with YouTube as the primary lead generation machine.
More importantly, I've helped my clients build the business and life they actually wanted.

What you get
Channel Strategy
A clear positioning and content roadmap built to turn viewers into customers.
Topic Research
Topics your ideal buyer actually searches for, not vanity views.
Scripting & Hooks
Full scripts, hooks and structure built for retention and conversion.
Thumbnails
Tested and optimised for CTR. Designed to earn the click.
Editing
Motion graphics, captions and b-roll, built for watch time.
Analysis
Monthly performance reviews: CTR, retention, lead attribution.
Uploading
We handle publishing, scheduling and metadata. You never touch the backend.
Coaching & Guidance
Ongoing 1:1 support on delivery, presence and turning your channel into pipeline.
Questions? Answered.
Who is this actually for?+
Business owners with 20,000+ YouTube subscribers who already generate revenue from their channel and want a team that can scale with them. Not pure entertainment channels or hobbyists.
What exactly do you handle?+
This is a fully done for you service: channel strategy, video concepts, scripting support, editing, thumbnails, publishing workflow, performance reviews, and coaching. You film. We handle everything before and after the record button.
How is this different from hiring a freelance editor or thumbnail designer?+
Freelancers execute. We think. You get a fractional creative director plus the team to deliver, so you stop being the strategist, project manager, and quality control for every video.
How long until we see results?+
Most clients see meaningful lifts in views, watch time, and qualified leads within 3 videos. Many see uplift in views and revenue within 1 to 2 videos. We're always realistic about estimates when we speak with you on the call.
What does it cost?+
Pricing depends on output volume and scope. It's a fractional team retainer, not per-video freelance pricing. We'll walk you through options on the growth plan call once we understand your channel.
What happens on the free channel growth plan call?+
We audit your channel, identify the biggest growth and monetization gaps, and map out what the next 90 days should look like. No pitch. Real strategy.
Turn your views into customers.
You've got the audience. We'll build the system that pays you back.
Only 5 spots left · Real strategy, not a pitch